品牌个性
OURHERITAGE
Over the course of four decades.Diesel has eamned a reputation asa provocateur and social commentatorcommissioning award-winningadvertising campaigns by world classphotographers and creative teamsthat challenge the industry and seta new bar. A trailblazer in terms ofits unique tone of voice, Diesel'scampaigns have always been anantidote to the status quo designedto make you think, question, act andsmile,Rich,dynamic and ironic visuastories have taken aim at culturaltaboos,socialiniustices,racial.gender and sexual biases and politicalabsurdity. At times. the ads haveprovoked outrage.protests and callsfor boycotts.Controversial risks haveyielded rewards.Diesel's campaignsand statements have helped build amore inclusive, expansive, imaginativeand kind worldThe story of Diesel is oneof optimism,imaginationinnovation.provocationand, above all else, fun.
