Brand personality
HEAD brand from Austria, it is a world famous sports brand.
Its group can be traced back to 1847 and is an enterprise with a history of more than 160 years.
Currently, HEAD covers winter sports, rackets, diving, footwear, yoga, fitness equipment and other franchising segments, and is highly influential in the global sports market. In 1950, Howard Hyde, the inventor of the world's first metal sled, founded HEAD with his own name. At the very beginning of the company, he established the corporate vision of "driving brands by technology".
"Excellence comes from excellence in technology" is the core concept of HEAD. With HEAD's constant "tech" drive.
