Brand personality
SKECHERS also has a strong apparel and accessories business through its internal developments and licensees. This includes a partnership with UNICORN Group to produce bags for all ages. To match the busy lifestyle of SKECHERS consumers, UNICORN Group offers a variety of bag shapes including multifunctional backpacks, single shoulder bags, briefcases, duffel bags, backpacks, suitcases and tote bags that incorporate the brand's iconic styling and are ideal for work, school, sports, travel and other occasions.

