Brand personality
BCBG Max Azria is a designer brand of the same name founded in the United States by designer Max Azria in 1989.
BCBG is derived from the Parisian slang "Bon Chic, Bon Genre", meaning "Good Style, Good Attitude", which means fashionable Style and elegant Attitude, which includes not only the interpretation of fashion, but also the Attitude towards life.
Adhering to the delicate and elegant fashion spirit, simple style, smooth lines, bright pattern atmosphere, highlighting the attitude of the self. Max Azria, who has designed women's clothing in Paris for 11 years, hopes to combine European design style and American life style to meet the desire and demand of modern women, so that women who pay attention to fashion sense, whether at work, dating, going out, or attending parties, from day to night, BCBG definitely offers a variety of occasions.
