Exhibition catalogue -

Decentralized brand operation model

We operate in a way that ensures that our brands are independent and responsive. This allows us to be as close to our customers as possible, to ensure quick, efficient and appropriate decisions are made, and to continue to encourage entrepreneurship in our staff.

Supply Chain - Vertical integration

To promote quality development from the top-down, vertical integration can control all aspects of the value chain, from sourcing the best quality raw materials, to manufacturing facilities, to high-end retail. This control ensures strict control of the brand image.

Excellent Quality concept 

Our brand pursues a long-term vision. In order to protect their individual characteristics and quality excellence, UNICORN Group and its brands have developed forward-looking measures to pass on exquisite craftsmanship and ensure that the younger generation values craftsmanship and creative work.